Astraeus HQ, led by Dianna Bock, is a fractional COO consultancy based in Charlotte, NC, helping businesses bridge the gap between vision and execution. With a focus on operational clarity, strategic foresight, and scalable growth, Astraeus HQ serves as the command center where vision becomes action.

Inspired by the Greek Titan Astraeus—the deity of dusk and stars—the brand identity reflects navigation through uncertainty with modern sophistication and strategic strength. The final logo balances mythological symbolism with contemporary elegance:

• A star surrounding an eye, representing Astraeus and the clarity to lead through complexity

• Two circular orbs symbolize a central command hub—where everything converges and operations align

• An eye formed by intersecting circles symbolizes the vision to navigate through uncertainty

The visual identity is bold yet graceful, designed to convey confidence, clarity, and high-level execution. This brand system supports Astraeus HQ’s mission of transforming operational complexity into a competitive edge for modern businesses.